It's for real. Her name is Tavi Gevinson and she lives in a Chicago suburb (holla!). She started the blog when she was 11 and sat front row at Dior this year, wearing this hat. She also is BFFs with the Mulleavy sisters and collaborated with them on their Rodarte for Target line. She's quirky and weird, and often makes dresses out of skirts she finds in the bottom of her mother's closet. She is one of the most creative people I've seen in the industry.